First City Monument Bank (FCMB) has opened a Flexx Hub at the University of Benin (UNIBEN) in Edo State. The Hub is a mini branch where basic banking transactions can be carried out, while also serving as an exclusive banking arena for FCMB’s customers who hold its youth account, known as Flexx. This is the third of such structure to be unveiled by the bank in Nigeria and will further solidify its existing relationship with the youth segment in a sustainable manner.
The Flexx Hub is one of the innovative strategies adopted by FCMB to simplify banking services as it removes avoidable physical banking transactions at branches, while providing holders of the Flexx account the privilege of enjoying extra benefits including wifi and charging ports, among others. The Flexx proposition is also designed to meet the overall financial and other socio-economic needs of young people within the age range of 16 – 25 years. This is summarised in the description of Flexx as, “an app, a card, an account”, features which give account holders the freedom to bank on the go, using the Flexx Mobile App.
The opening of the FCMB Flexx Hub at UNIBEN included a series of exciting, empowering and rewarding activities for the students and other attendees. There were also activities such as appearances by popular celebrities, motivational speakers, music, game shows, dancing competitions and talent contests, during which participating students and other youths won various gifts. FCMB also used the occasion to hand-over the landscaping of a portion of the university’s bus park, which it constructed as part of its Corporate Social Responsibility (CSR) initiatives, to the school.
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